Federal law requires that applicants for participation in HUD’s subsidized and unsubsidized housing programs pursue affirmative fair housing marketing policies. This is to help ensure that individuals of similar income levels in the same housing market area have a like range of housing choices available to them regardless of their race, color, religion, sex (including gender identity and sexual orientation), disability, familial status, or national origin.

An AFHMP is a marketing and outreach plan that housing providers use to strategize how they will target outreach to minority groups in their local community that are least likely to apply for housing opportunities. AFHMPs are intended to help undo the effects of past federally sanctioned discrimination in housing, while helping to prevent unlawful discrimination against protected classes in current housing transactions.

In this webinar we’ll learn what is required to complete and submit the AFMHP including the specific requirements and deadlines, where to obtain data and examine best practice guidance regarding the AFMHP submission process.

Webinar Objectives

The goal of the AFMHP is to “achieve a condition in which individuals of similar income levels in the same housing market area have a like range of housing choices available to them regardless of their race, color, religion, sex, handicap, familial status or national origin. Each applicant for participation in FHA subsidized and unsubsidized housing programs shall pursue affirmative fair housing marketing policies in soliciting buyers and tenants, in determining their eligibility, and in concluding sales and rental transactions.” (24 CFR 200.610)


Webinar Highlights
  • What exactly is the Affirmative Fair Housing Marketing Plan (AFHMP)?
  • Who must complete the AFHMP?
  • What are the deadlines and specific requirements of the AFHMP?
  • Where to obtain the data necessary to complete the AFHMP.
  • How and when does the original submitted AFHMP be revised?
  • What are the common compliance issues associated with completion of the AFHMP?
  • What are the penalties for non-compliance?

Who Should Attend?

Multi-site managers, On-site managers, Training Directors, Marketing Directors